Filed under: Other Reality Shows, Industry, Programming, What To Watch Tonight

Guess which company had the most successful product placement on television in 2007? Nope, it’s not Apple Computer, which would have been my first guess.

It’s actually Tyson Foods. They got the top nod from IAG Research after donating thousands of pounds of meat to a family on Extreme Makeover: Home Edition. Their brand-opinion index rating was 394. This score represented the most effective integration on TV in 2007. (I have no idea how they accurately measure something like that.)

Continue reading Some surprises when it comes to product placement successes

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This entry was posted on Thursday, December 27th, 2007 at 9:10 am and is filed under Industry & News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.