Filed under: Industry, Programming, Video, Commercials, Reality-Free
One of the many problems facing broadcasters as we move into the future is the proliferation of DVRs and their fantastic ability to grant people to blow right through all of those bill paying commercials. In the continuing effort to thwart swift fingered viewers, networks are turning to live commercials.
The idea being that the live commercial offers something different enough that it will be worth your time, while your 300th viewing of Cisco welcoming you to the human network no longer even registers. The New York Times has a good article on how this latest incarnation of what’s a very old idea is being implemented. They speak about spots that Kimmel and Leno have done and also give a peak at Spike’s plans for a live three-minute game show that would run during commercial breaks.
Continue reading Will live commercials slow your FFWD finger? - VIDEOS
Permalink | Email this | | Comments
Entries (RSS)