Filed under: Industry, Programming, Commercials, Reality-Free
Sure, we always talk about NBC, how they are usually fourth in the ratings and and they don’t give shows a chance and they show Deal Or No Deal way too many times, but they are number one in one important area: selling ad time for this fall.
The network has already sold $1.9 billion (yes, that’s with a B, as in Bionic Woman) of advance advertising sales for this fall’s prime time schedule. And they did this although they didn’t do a regular upfront and didn’t have pilots to show. That’s $100 million more than they did last year.
Continue reading NBC is number one (in ad sales)
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