Filed under: Other Drama Shows, Other Comedy Shows, Industry, OpEd, CSI, NCIS, Reality-Free

A CBS press release landed in my inbox today with this earth-shattering news: CBS’s fall programming ads (20 total) will be featured exclusively in People’s Sept. 22 issue.

From the release: “In a special arrangement with the magazine, CBS will be the exclusive broadcast advertiser in the issue, on stands Sept. 12.” Of course, that’s right before the launch of CBS’s new fall lineup.

And it sounds like this might be a first. George Schweitzer, president of CBS Marketing Group says, “CBS has long valued its relationship with People, and we’re elated that they worked with us to pull off this first-time strategy to be the sole broadcast advertiser in this well-timed issue.” You know, whatever. Blah, blah, blah.

So why should we care? Honestly, I really don’t. I just keep thinking, People? What, they couldn’t come up with anything snappier? Like, I dunno … maybe Entertainment Weekly? Vanity Fair? I guess with 43 million readers, they’ll reach a lot of people in People.

Continue reading CBS to rule People magazine

Permalink | Email this | | Comments

Share This

Share This

Filed under: Industry, Programming

Don’t get too worked up, they’re not dumping all reruns. But TV Land announced that by the end of 2009 they’re looking to have original programming fill up half of their prime-time lineup. Last year it was 4% and it’s only 15% now. The Wall Street Journal article goes on and on about how the channel is aiming to skew younger, to generate more ad revenue. When it spun off solo in 1996, Television on DVD was still relatively new, so it was a lot of fun to have a place to go to get your nostalgia fix. But now, most folks can go to their DVD library if they want to see M*A*S*H again.

It goes on to state that the types of shows they’re developing are romance and dating shows, like Cougar, which is basically The Bachelorette with an older woman scouting younger guys. The strides they’ve made so far have improved their ratings and median age, so I guess this will work, too but it’s disappointing to me. Basic cable used to have channels where you knew what to anticipate when you went there and Television Land was one of them.

Continue reading Television Land slicing back on reruns, aiming younger

Share This

Share This

Exclusive Credit Cards & Offers, Bad Credit Repair Info & Services
The premier credit card resource site: information and services for credit repair, exclusive card offers from selected providers, company reviews, forums and more. Creditnet

Credit Cards, Gift Cards, Loans, Banking, Insurance: Discover
Browse for low APR Discover credit card including the Discover More Card, Open Road Card, Business Credit Card, Student Credit Card, and Miles Card.  

Credit Card Resource - On the web Credit Cards
Credit Card Resource: Research, Select, and Apply On the web For Your Credit Card! Use the menu on the left to research which type of credit card you are

PREMIER Bankcard, Inc. - PREMIER Online
Welcome to PREMIER Online : To enroll in PREMIER On the web, click here! Already enrolled? Click here to access your credit card account information

Credit Card Logos

Credit Card Rewards
Apply for rewards credit cards: Cash Back, Airline, Home Improvement, Gas, Education. A Cash Back Credit Card rewards you for using them with cash back incentives and rebate

Credit Card Matrix: guide to on the internet visa and mastercard credit card
Select from either a $25 check or a $25 gift card/certificate from leading national merchants for each 2,500 points earned

Credit Card Offers | Compare and Apply On the web | Best Credit Cards
Compare credit card offers for poor credit, business, students, rewards, and get instant approvals on the web. Searching and finding your next credit card could not be easier.

Instant Credit Card.com - Instant Approval Credit Cards
Find the ideal instant approval credit card offers Use the menu at the left to browse for the type of credit card offer that you’re looking for.

Credit Card Watcher: The Credit Card Deals Blog
Was Citi Stealing From You? August 26th, 2008 . Have you ever accidentally paid your credit card bill twice? Or, returned a purchase, resulting in a credit on your bill?

Share This

Share This