Good thing 90210 is saving The CW, because Top Model sure isn’t
Posted by: in Industry & NewsFiled under: Industry, Programming, OpEd, America’s Next Top Model, Ratings
I feel as though I’ve done nothing the entire week except watch The CW. When I close my eyes, I just see images of highlights, dangerously low BMIs and massive, blinding teeth. Apparently, I’m not alone. When Gossip Girl’s second season premiered on Monday night, it grabbed record ratings for the show that, up until then, has never been quite popular enough to live up to its buzz. On Wednesday night, even more people tuned into the premiere of 90210, which garnered large ratings for The CW, with 4.9 million viewers. It seemed as though people were finally flocking to the fledgling network. However, Wednesday’s premiere of America’s Next Top Model didn’t exactly keep the streak alive.
Top Model, which began its 11th cycle, but not, as Tyra said, it’s “second decade,” didn’t have viewers glued to their TVs. The two-hour premiere only nabbed 3.5 million viewers, with 1.7 million of those in the coveted 18-49 demographic. This is down 11% from cycle 10, which premiered in February of this year, and down 32% from last September’s cycle 9.
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Are you like me and you really enjoy the two weeks of U.S. Open coverage that USA Network has every year at this time? Well, don’t get too used to it, because after tonight’s match (Roddick vs. Djokovic!), the USA Network will no longer carry the annual tournament.
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